Hector Hughes

Hector Hughes is the Co-Founder and CEO of Unplugged, a UK-based cabin company built around digital detox stays in nature. The idea emerged after a personal burnout experience, which led him to rethink the role of disconnection in modern life.

Founded in 2020, Unplugged operates a growing portfolio of off-grid cabins across the UK, running a direct-only model with no OTAs and a three-night minimum stay. The company has hosted over 13,000 guests and continues to scale with a strong focus on brand, product design, and intentional hospitality.