The Best Way to Make Money in Property Management
Podcast Summary
In this episode of STR Global Unlocked, I sit down with Julie Brinkmann from Beyond to discuss how short-term rental operators can move from simple dynamic pricing to true profit-first property management.
We explore why revenue management is no longer just about changing nightly rates, why occupancy can become a vanity metric, and how property managers can use better data, smarter pricing strategies, and AI to make more profitable business decisions.
Julie shares her perspective on the evolution of the short-term rental industry, the shift from revenue growth to profit optimization, and why the next generation of hospitality companies will need to think beyond bookings, RevPAR, and occupancy. The conversation also covers market normalization, operator behavior, private equity in STR, AI adoption, owner lifetime value, direct bookings, brand visibility, and the future convergence of hotels and short-term rentals.
We Say What Others Won’t
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Connect with Julie Brinkmann on LinkedIn and learn more about how revenue management, AI, and profit optimization are reshaping the future of short-term rentals and hospitality.
Guest Appearing in this Episode
Julie Brinkmann
Julie Brinkman is the CEO of Beyond, a leading revenue management platform for short-term rental property managers and owners. In her role, she leads a global team focused on helping hospitality operators grow revenue, improve pricing decisions, and run stronger, more profitable businesses through technology, data, and customer-focused service.
Before becoming CEO, Julie joined Beyond as Chief Operating Officer in early 2020 and played a key role in guiding the company through the uncertainty of the COVID pandemic. Her leadership helped strengthen Beyond’s operations during a defining moment for the travel and short-term rental industry.
Prior to Beyond, Julie built extensive experience across technology, consulting, and high-growth companies. She held leadership roles at Hireology and Groupon and spent ten years as a consultant at Deloitte, where she developed a strong foundation in strategy, operations, and organizational growth.
Today, Julie is recognized as a thoughtful leader in the vacation rental and hospitality technology space. Her work focuses on the future of revenue management, the role of AI and automation in property management, and the importance of helping operators scale with better systems, stronger teams, and smarter business decisions.
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